Lackana Leelayouthayothin

Former EVP and CEO Cerebos Pacific (Health Supplement Division)

Lackana Leelayouthayothin

Former EVP and CEO Cerebos Pacific (Health Supplement Division)

Independent Director:

BRAND’s Suntory Thailand Company Limited and 8 other companies and institutes.

Education:

  • University of Southern Queensland, Australia, Doctor of Business Administration, Marketing, 2004
  • Catholic University of Leuven, Belgium, Master of Business Administration, Marketing, 1983
  • Chulalongkorn University, Bachelor of Science Chemistry, 1976

Areas of Expertise:

  • Regional Business Management in a Leading Food and Health Supplements Enterprise in Asia Pacific Region
  • Marketing and Social Responsibility
  • Leadership and Organizational Management

Academic Research:

  • Leelayouthayothin,Lackana (2004) “Factors Influencing Online Purchase Intention: The case of Health Food Consumers in Thailand”, Faculty of Business, University of Southern Queensland. (Cited by 13 researches)
  • Apisit Chattananon, Meredith Lawley, Numchai Supparerkchaisakul and Lackana Leelayouthayothin (2008), “Impacts of a Thai Cause-Related Marketing Program on Corporate Image”, International Journal of Emerging Markets, Vol. 3 No. 4, pp. 348-63.
  • Apisit Chattananon, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul and Lackana Leelayouthayothin (2007), “Building Corporate Image through Societal Marketing Programs”, Society and Business Review, Vol. 2 No. 3, pp. 230-253.
  • Apisit Chattananon , Lackana Leelayouthayothin การสร้างภาพลักษณ์ตราสินค้า: เครื่องมือเชิงกลยุทธ์สู่ชัยชนะในสงครามการตลาดปัจจุบัน Business Journal 2005; 105, 55-72.
  • Jirasek Trimetsoontorn, Apisit Chattananon, Lackana Leelayouthayothin การพัฒนาโมเดลของอิทธิพลของการการตลาดเพื่อสังคมต่อภาพพจน์บริษัท Journal of Industrial Education 2004; 2, 1-14.

Experience:

  • 1997 – Present BRAND’s Suntory Thailand Company Limited (former name: Cerebos Thailand Company Limited) Consultant
  • 2015 – Present Lam Soon (Thailand) Public Company Limited Independent Director
  • 2015 – Present GMM GRAMMY PUBLIC COMPANY LIMITED Member of Board of Directors
  • 2015 – Present Thailand Institute of Nuclear Technology (Public Organization) Director and Chairman of Audit Sub-Committee
  • 2016 – Present Bangchak Retail Company Limited Independent Director
  • 2016 – Present Techno Medical Public Company Limited Independent Director and Chairman of Audit Committee
  • 2017 – Present SHERA Public Company Limited (former name: Mahaphant Fibre-Cement Public Company Limited) Independent Director and Audit Committee
  • 2017 – Present Aisance Company Limited Member of Board of Directors – Independent Director

Areas of Expertise:

  • Regional Business Management in a Leading Food and Health Supplements Enterprise in Asia Pacific Region
  • Marketing and Social Responsibility
  • Leadership and Organizational Management

Past Experience:

  • Cerebos Pacific Limited
    Executive Vice President & CEO of Health Supplement Division, Cerebos Pacific Limited
    Executive Vice President & CEO South East Asia, Cerebos Pacific Limited
  • Cerebos Thailand Company Limited
    CEO, Cerebos Thailand Company Limited and South East Asia
    CEO, Cerebos Thailand Company Limited
    Managing Director, Cerebos Thailand Company Limited
    General Manager, Cerebos Thailand Company Limited
    Marketing Manager, Cerebos Thailand Company Limited
  • Diethelm Company Limited
  • Executive Marketing Manager –Special Product Division, Diethelm Company Limited
  • Bangkok Animals Food Company Limited, CPF
  • Supervisor – Quality Control and Atomic Absorption

Social Position (Present):

  • Chairman, The Foundation for Education of Marketing Association of Thailand
  • Advisor / Director of The Recruitment and Promotion of Voluntary Blood Donor, National Blood Centre Thai Red Cross Society
  • Committee, Hong Dai Boon at Thai Red Cross Society
  • Vice President, Cerebos Foundation for Health Research
  • Judgment Committee for Business Plan Competition - Bangkok Business Challenge, Sasin Graduate Institute of Business Administration of Chulalongkorn University
  • Advisor, The Marketing Association of Thailand
  • Expert and Lecturer on Marketing, Corporate Social Responsibility, Organizational Management, Human Resource Management and Leadership
  • Meditation Teacher, Willpower Institute of Phra Dhammongkolyarn (Luangphor Viriyang Sirintharo)

Social Position (Past):

  • President, Marketing Association of Thailand
  • Councilor – Marketing, Thailand Management Association
  • Director of Foundation of National Education Development, Office of Education Council
  • Sub-Committee Support and Promotion for Thailand Quality Award, Thailand Productivity Institute
  • Marketing Director, Thailand Institute of Scientific and Technology Research
  • Director, Badminton Thailand Federation
  • Director, Marketing Office of Thailand - Bangkok
  • Director, Allied Retail Trade Company Limited
  • Columnist - CEO Diary, Bangkokbiznews

Award:

  • Honorary Fellow Award, Asia Marketing Federation, 2012
  • USQ International Alumnus of the Year Award, University of Southern Queensland Australia, 2011
  • Hall of Fame - Role Model in Food and Beverage Business, Foundation of Science and Technology Council of Thailand, 2010
  • Thailand Top 100 HR, Human Resources Institute Thammasat University, 2009
  • Alumni Award for Social Contribution, Department of Chemistry Chulalongkorn University, 2006
  • CUSA Alumni Award, Chulalongkorn University Student Alumni, 2005